Taken together it's an attempt to merge the three platforms -- live, Internet and virtual world -- into one common experience. Why? Because with CD sales falling like a rock and digital revenue not yet making up the difference, live events could be the music "product" of the future, sparking a flurry of innovation around ways to profit from it.
Virtual Worlds Forum blog
Virtual Worlds offer live experience
Comments [0] | 29 May 2007
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