Yesterday's Sunday Telegraph had a big feature on virtual fashion, leading on virtual world Stardoll, but also taking in other websites and worlds that allow avatar-based dressing up. It's the latest bit of acclaim for Stardoll, which now apparently gets more than six million visitors a month, 94% of whom are teen and tween girls, with 25,000 new signups every day.
There’s some interesting comments from one user:
“Although Stardoll is a lot about creativity, it’s very heavily based on fashion, too. I think people just want to look fashionable and, if they don’t have the money to buy those clothes in real life, they can buy and wear them on Stardoll… It’s hard to imagine yourself in real life in all sorts of clothes, but with this you can try things on and think, “Oh, that looks really good. I’ll see how it goes. It really expands your creativity and how you express yourself. Because that’s what clothes are all about.”
The article’s tone is mainly positive, although there’s the odd note of caution, such as when the writer notes that paying up to £28.49 a month is “pretty steep for clothes that you will never put on your back and Ugg boots that you’ll never put on your feet.”
The article also mentions recent fashion deals within Second Life (New Look, Armani, Calvin Klein) as well as more traditional fashion sites that have avatar-based dressing-up, such as Osoyou and My Virtual Model.
(via Telegraph Online)
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