Where there's hype, there's a profusion of platforms, and such is the case for virtual worlds advertising - expected to be a big growth area in the next 12-18 months. The latest company to enter the market is Simuality, which has teamed up with Code 4 Software to launch its new ad platform, SlippCat.
Simuality is the company behind the platform itself, but it’s using Code 4’s V-Tracker metrics system, taking a five-year exclusive licence for using it in advertising contexts and nabbing Code 4 founder Jared Freeman to act as Simuality’s chief technical officer.
It’s all about ‘Empowered Engagement’ apparently - and they’ve even trademarked the term:
“The SlippCat system is the first advertising vehicle that has been designed specifically for virtual world applications such as industry-leading Second Life. Rather than implementing digital versions of real-world advertising strategies (which have proven to be less than effective in virtual settings), this model takes the strengths of the Metaverse, immersive environments, in-depth user engagement, and virtual economies, to build Empowered Engagement, a “pull” approach to message delivery where the user is in control of how much information they’re exposed to, while still building relationships with participating brands.”
Of course, the proof will be in the clients, so expect to hear more about who’s using SlippCat, and what kind of effectiveness it’s delivering.
0 comments