Information Week has a decent article - as opposed to the normal salacious rubbish - about sex in Second Life, including an interview with a Virtual Madame. It's very down to earth stuff:
"One learns a lot about the truth of of human nature from charging guys to pay for cartoon sex, and then watching them flock to it. 99% of people will tell you that they are against pornography, and yet it's 40% of online activity. The whole thing is pretty ridiculous, really," she said in a text-chat interview."
Furthermore, the article's author makes the valid point that simple communication is the basis for sex anyway. Add a virtual body and the rest just follows naturally as it would in real life - with (at least on the surface of it) less consequences. I daresay if Facebook even becomes a virtual world exactly the same thing will happen - probably more so, judging by Facebook's current rate of adoption.
"Second Life sex is a by-product of the sense of "presence" you get in-world, Rosedale said. That's something that's difficult to convey to anybody who hasn't used Second Life for more than a few hours. Presence pervades every element of Second Life, not just sex. When you're logged in to Second Life and your avatar is sitting across a table from another avatar, and you're discussing politics, it doesn't feel like you're alone at your computer -- you have the illusion of really talking to another person across a table. And sometimes when people are talking across a table, that leads to sex. In real life and in Second Life, too."
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