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Linden Lab reveals latest Second Life economic metrics

Comments [0] | 18 January 2008

second-life-shop.jpg There's plenty to pick over in Linden Lab's latest set of Economic Metrics, which run to the end of 2007. The topline stat is the growth of the LindeX, which the company says is the purest measure of economic activity in Second Life, which grew 13.2% to nearly $7.6 million for December, and $22 million for the whole fourth quarter. Linden puts the slow economic growth earlier in 2007 down to stricter credit card processing, the eradication of SL gambling, and its decision to start charging VAT in September.

Other interesting stats: peak concurrent users grew 12.5% in the fourth quarter of 2007 to 58,000 - and for 2007 as a whole, they were up more than 210%. Linden Lab says that this last weekend, concurrency hit 61,500, continuing its steady growth. Meanwhile, in December, 519,000 active residents logged 25.5 million hours in the world, averaging more than 49 hours each. Meanwhile, more than 50,000 SL residents are making money from the world - or generating what Linden calls "positive monthly Linden dollar flow", while as a whole, residents spent an average of $0.30 USD on the LindeX for every hour they spent in Second Life. "The growth in Q4 combined with continued growth in January demonstrates that the Second Life growth engine is alive and well," writes Zee Linden on the company's blog, perhaps with some of the recent SL-knocking media stories in mind. (via Official Linden Blog)

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