Virtual Worlds Forum

Okay, so the publishing of a logo isn't big news normally, but Lego Universe's is worth covering. Partly because the MMO/virtual world is one of the most hotly anticipated, but also because of the way Lego set about creating the logo, enlisting the help of fans of the brand. The company asked for people to create their own logos for the world and post them on the Lego Universe messageboards, and were inundated with responses. You can see some of them at this post on the subject, which explains more about the thinking process behind the eventual logo.