Teen-focused virtual world Habbo has announced an impressive milestone - the 100 millionth avatar created by one of its users. The lucky user (a Brit) won a customised room with rare items, a big sack of Habbo coins, and a real-world MacBook Air for their trouble. However, Habbo has released some other stats showing how it's growing...
Habbo is currently attracting 10 million monthly visitors across its 32 separate communities. However, in the last six months alone, the worlds have signed up nearly 20 million registered new users. That does make me wonder why so many aren’t coming back every month, mind.
The community is nearly equally split between girls and boys, with 70% of users being 13-16 years-old, and 64% visiting Habbo every day, spending an average of 39 minutes per visit on the site. That last stat is interesting - we’re seeing more virtual worlds talk about their engagement figures, which clearly has implications for branding and advertising within these worlds.
All eyes are on Habbo to see how they try to increase that 39 minutes stat, and what other new features they have planned to continue their growth.
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