Habbo has teamed up with Conduit to launch a new 'community toolbar', which will make it easier for its users to chat, post in forums, and be updated with news feeds, My Habbo homepages and friend alerts, even when they're not within Habbo itself. "The functionality lets members see their friends, messages and Habbo news from anywhere online," says Teemu Huuhtanen from Habbo. "It's a constant reminder of the community that's waiting for them, and therefore encourages them to keep coming back."
That’s the crucial aspect of this kind of technology - it’s got the potential to increase engagement with a virtual world - a metric that’s becoming more important (witness all the worlds boasting how many minutes a week their users spend within them). This kind of toolbar is also a neat way of expanding Habbo outside the world itself, to make it ever-present on a user’s screen without being intrusive. You can find more details here.
Meanwhile, Habbo’s music ambitions continue apace, with the announcement that Aussie band The Veronicas are to play a live concert inside the world, before meeting and greeting fans. The event will also be live streemed on Habbo Radio, the world’s internet radio service.
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