Following layoffs last December, now virtual worlds agency Electric Sheep Company has restructured, with its machinima animation division ILL Clan splitting off as a separate business entity. The two companies originally merged last January.
Electric Sheep CEO Sibley Verbeck explains the reasoning:
“The Electric Sheep Company has seen an increased demand in Web-based virtual experiences, and our direction as a company has shifted to serve this demand for our clients and our own business initiatives.This focus has limited the potential for ILL Clan to service the separate growing animation market that utilizes their skills and technology. We are pleased to be in the client roll with ILL Clan moving forward and look forward to the increased business opportunities this split represents for the crew at ILL Clan.”
As the MixedRealities blog points out, Sibley’s reference to “Web-based virtual experiences” gives a strong clue about Electric Sheep’s new direction, shifting its focus away from solely Second Life projects and onto other virtual worlds, which may have more mainstream appeal.
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