Virtual Worlds Forum

Dear Mr. Iger,

I am writing to tell you about a magical place. A place where young and old can gather to play, learn and enjoy the Disney Magic. A place envisioned by an amazing man who dreamed of places where families could gather and have fun leaving behind the real world when they entered. A place that only the magic and creativity of Disney could build.

Where is this place you may ask? It sounds magical and fun. The first thought you may have of course is that it is Disneyland- but this is not the place I speak of. It is a form of Disneyland in a different technological age. The place I speak of is Virtual Magic Kingdom.

VMK started out as what Disney thought would be a promotion for the 50th anniversary of Disneyland. So they built this amazing virtual world to replicate Walt’s amazing Disneyland.

They threw open the gates and invited us in. We came slowly at first but once word spread we grew. VMK did not become an online park where we entered for a while then left. It became a community built by its players. A community of young and old, sick and well, and people of all races from near to far off distant countries. Here we found a place that evoked the Disney spirit in all of us. We played, danced, built rooms and formed friendships in the spirit of the man himself Walt Disney.

VMK was growing and becoming more popular so that when the promotion ended the gates were left open and our community flourished. There is no place like it on the Web where children and adults can play in a safe controlled atmosphere. I personally found a place where I and my 13 year old son could be together. We shared in this wonderful kingdom built only as Disney can do-amazing graphics, fun games, a sense of being part of the parks and much pixie dust.

They created our characters to look lifelike, like little people. We named them, dressed them, and formed their personalities. They became part of us. We look forward and enjoy seeing our little people everyday.

Suddenly on April 7th we were hit with an unbelievable devastating blow. On May 21, 2008 our kingdom, our community will cease to exist. The shock that took over was beyond belief. I felt numb, weak, and sick to my stomach, like I had been hit by a bat. How can this happen? How can a company as compassionate as Disney allow the doors of our Kingdom to close?

The news crushed my 15 year old son (slinkyman). VMK has become part of his life, part of his daily routine. A day is not complete without seeing his little person who he created to look like himself. After a few moments the shock and reality sank in and the tears started to flow. WE hugged and just cried asking how, why, how can they?

You see VMK is not just a mere game to us. Six months after slinkyman started playing VMK he was diagnosed with cancer. A shocking blow to any family made worst it being a child. I found my strength to get him through this, and then an amazing thing happened. Thanks to the spirit of Disney he took refuge in his Kingdom. In VMK he was not sick. He was a normal kid that still had hair and he had many friends. He had a support team in this community that was not available elsewhere. Cancer scares many people and our family pulled back-offering no support or visits. Here in VMK slinkyman and I have a community of amazing friends. They talked, listened, comforted us, prayed for us and sent mountains of pixie dust our way.

Through out his treatment whenever we were at the hospital slinkyman would take along the laptop with him. During these painful and scary days of treatment he would play VMK as the poisons to kill the cancer were pumped into his body. Doctors and nurses would ask him what he was playing and he would passionately tell them of a place only envisioned in dreams. VMK became an instrumental tool in his recovery. We have made life long friends and have wonderful support thanks to the magic of Disney. So to us it is so much more then a mere game. It is in our soul.
I had a friend tell me the other day the VMK is in slinkyman’s DNA- they could not be more right. I was able to save my son from cancer but I fear I will not be able to save little “slinkyman” from the darkness that is about to be bestowed upon us.

Please I beg you to reconsider this decision. Please hear the cries of young and old and let our little people live. I can not imagine a day without seeing the face of my little person. I like may others are then willing to pay to keep this community of ours alive. Please consider this option. Please show compassion and Disney spirit and show the children you care. After all in VMK the minds of our young a being filled with Disney and they will grow into adults that spend much money on anything and everything Disney.

In this Year of a Million Dreams I ask you to please dry a Million tears and let our dreams come true.

Sincerely,

Bugdozer

We are saddened by the closing of the Virtual Magic Kingdom (VMK). My son and I play together and have been on VMK for the last 3 years. We joined VMK they day they opened the game for public beta which was a testing phase of the game before it was officially open. Like many others, we have made special trips to the Disney parks to do “Quests”, and joined the Disney Movie and Disney Rewards clubs all in order to receive special items within the game that you could not buy in it’s virtual stores. Although VMK is a free game offered by Disney, it has made plenty of revenue for the Disney Company. Of course the best thing about VMK is the save environment that VMK provides for children. Being a Disney game, this should not be a surprise, but VMK is even safer that Disney’s other online games. Although you can freely chat with others in the kingdom, Disney has built in a safe chat system where you can only say words that are in the games dictionary. This prevents you from saying things like numbers so you are not able to give out your phone number or address. You also can’t say your name or even the word “name”. It is the safest place on the web for kids to gather and play. When our son is on VMK, we do not have to be over his shoulder the whole time he is on the game. VMK is also a great educational system. Not only do kids learn much needed social skills, but the also lean economic and mathematical skills by earning credits (the games online currency) and learning to save them for items that are for sale in the virtual stores within the game. These items are things like clothing, trading pins, furniture for their virtual rooms and magic pins that add fun special effects to your character like fireworks above your head or letting you be semi-invisible for a few moments. They learn to barter by trading their virtual items with others in the game. We would be willing to pay to continue to play this fantastic online experience if Disney would make the offer, but they have ignored our requests to do so. We thank you for helping us to spread the news about this and hope that others will join our fight to keep VMK open. Send email, letters and give phone calls to the Walt Disney Internet Group and the Walt Disney Company and let them know we need to keep the Virtual Magic Kingdom open.

I am an avid vmk player and parent of two children that are also avid players. Our family is devastated by the news that Disney has decided to close our beloved game. This is the one place online that recreates the disney experience in a way that keeps us wanting to visit the parks. We have booked trips, bought movies, and other products because of this game. We have saved to make our Disney park trips happen because the game renewed our love of all things Disney. Without it we will no longer spend all of our vacation dollars at Disney. I understand that this is a financial decision but this could be the biggest mistake Disney makes. This game is a brilliant stroke of genius when it comes to advertising and promotion. Do not underestimate the passion of the VMK community. Everyone I know in game spends lots of hard earned real money to buy things for this virtual game. I can tell you that I for one am canceling my Disney Movie Club subscription and will not be taking our annual vacation to WDW. There are many players that were only spending that money because of this game and its rewards. Virtual rewards that cost Disney next to nothing. This little online community has become so special to us and it gives us a place to play online together as a family. It has kept my children out of trouble. It has taught them how to work towards a goal, to be creative, and to think through problems. It has helped teach my children to respect others and to help others.
We have met many wonderful friends through this game, many of whom will be life long friends now. Some of these are children with illnesses such as autism and leukemia that we never would have met otherwise. This game has brought so many people together. Please keep VMK alive and give us the option to pay to play. The other Disney games just do not compare in anyway to the community of VMK. Please do not take the magic of VMK away.
It is a sad sad day when TPTB think that no one cares when thousands of kids lose their favorite hobby their place to connect with friends. You cannot replace the magical feelings these children have while playing this game that represents all things Disney with games that are promotion specific. What I mean is that VMK has the capability to promote every aspect of Disney; the parks; the movies; the pins; and almost all of the products in some way. These new games and worlds are specific to only one aspect of Disney. Cars online, Fairies, and POTC Online can only promote that one aspect. Why would Disney purposely remove something that so obviously has so much potential to be HUGE to try to replace it with games and worlds that have such limited potential? VMK already has a Huge, loyal fan base. It already has unlimited promotional potential. It has already caused many people to visit the parks, buy the movies, and buy Disney products. Was this decision made because Disney believes that no one would pay to play this game? That seems to be the case. They are pushing everyone to pay for games that are only about one small part of Disney. None of these new games will give anyone that complete Disney experience the way VMK does. Yet, we were never even offered the option to pay to play. This doesn’t make any sense. Disney is spending $100 million on new virtual games that do not have the unlimited potential or the established fan base that VMK has. This seems like it should a common sense decision to me, go with what works! Build on what you have, there is no need to start over.
This little world is not so little, there are close to a million characters, and we have recently been told by some staff of VMK that there are about 250,000 active players. The decision to close this little world will effect thousands of children and adults. This community means so very much to so many people. People with illnesses that limit their social abilities, people who live far away from each other, people - real people that have found a virtual way of staying in contact in ways that no other game offers. The players of VMK are like no others. Most of them are wonderful, caring, giving people. Everyone of the players share a common thread, something that brings them all together - a love for Disney. Where else in the real world or any virtual one, can you find a place where everyone has a common love? No where. This game has helped so many children and people of all ages connect in ways they never would have anywhere else. In VMK we are all kids (even if we aren’t), we are all healthy, and we can all play together. There is no age, there is no color, there is no illness. In VMK we are all equal. You cannot find another family friendly, safe environment online anywhere else that can bring so many people together in so many ways. VMK is the only place that can do all of these things. If Walt Disney could see what the loss of this game is doing to so many people, he would never allow it. What happened to Disney magic? Disney is taking it away.

VMK is the only online game where a kid or adult can be a kid. Not an animal, not a cartoon character, and not have to fight.

For kids and adults who have ailments or social problems, this has created an outlet for them to be themselves. Yes, a place where you get to visit the Disney’s Magical Kingdom virtually everday. How can that disappear? How can a virtual version of a real life park that has served many for over 50 years decide to go away. It’s a win win situation for both the players and Disney if the right marketing goes into it. Please Disney reconsider, let children who otherwise cant do the things we take for granted in real life continue to have that advantage to do it in VMK.

Dear Mr. Iger,

I am writing to tell you about a magical place. A place where young and old can gather to play, learn and enjoy the Disney Magic. A place envisioned by an amazing man who dreamed of places where families could gather and have fun leaving behind the real world when they entered. A place that only the magic and creativity of Disney could build.

Where is this place you may ask? It sounds magical and fun. The first thought you may have of course is that it is Disneyland- but this is not the place I speak of. It is a form of Disneyland in a different technological age. The place I speak of is Virtual Magic Kingdom.

VMK started out as what Disney thought would be a promotion for the 50th anniversary of Disneyland. So they built this amazing virtual world to replicate Walt’s amazing Disneyland.

They threw open the gates and invited us in. We came slowly at first but once word spread we grew. VMK did not become an online park where we entered for a while then left. It became a community built by its players. A community of young and old, sick and well, and people of all races from near to far off distant countries. Here we found a place that evoked the Disney spirit in all of us. We played, danced, built rooms and formed friendships in the spirit of the man himself Walt Disney.

VMK was growing and becoming more popular so that when the promotion ended the gates were left open and our community flourished. There is no place like it on the Web where children and adults can play in a safe controlled atmosphere. I personally found a place where I and my 13 year old son could be together. We shared in this wonderful kingdom built only as Disney can do-amazing graphics, fun games, a sense of being part of the parks and much pixie dust.

They created our characters to look lifelike, like little people. We named them, dressed them, and formed their personalities. They became part of us. We look forward and enjoy seeing our little people everyday.

Suddenly on April 7th we were hit with an unbelievable devastating blow. On May 21, 2008 our kingdom, our community will cease to exist. The shock that took over was beyond belief. I felt numb, weak, and sick to my stomach, like I had been hit by a bat. How can this happen? How can a company as compassionate as Disney allow the doors of our Kingdom to close?

The news crushed my 15 year old son (slinkyman). VMK has become part of his life, part of his daily routine. A day is not complete without seeing his little person who he created to look like himself. After a few moments the shock and reality sank in and the tears started to flow. WE hugged and just cried asking how, why, how can they?

You see VMK is not just a mere game to us. Six months after slinkyman started playing VMK he was diagnosed with cancer. A shocking blow to any family made worst it being a child. I found my strength to get him through this, and then an amazing thing happened. Thanks to the spirit of Disney he took refuge in his Kingdom. In VMK he was not sick. He was a normal kid that still had hair and he had many friends. He had a support team in this community that was not available elsewhere. Cancer scares many people and our family pulled back-offering no support or visits. Here in VMK slinkyman and I have a community of amazing friends. They talked, listened, comforted us, prayed for us and sent mountains of pixie dust our way.

Through out his treatment whenever we were at the hospital slinkyman would take along the laptop with him. During these painful and scary days of treatment he would play VMK as the poisons to kill the cancer were pumped into his body. Doctors and nurses would ask him what he was playing and he would passionately tell them of a place only envisioned in dreams. VMK became an instrumental tool in his recovery. We have made life long friends and have wonderful support thanks to the magic of Disney. So to us it is so much more then a mere game. It is in our soul.
I had a friend tell me the other day the VMK is in slinkyman’s DNA- they could not be more right. I was able to save my son from cancer but I fear I will not be able to save little “slinkyman” from the darkness that is about to be bestowed upon us.

Please I beg you to reconsider this decision. Please hear the cries of young and old and let our little people live. I can not imagine a day without seeing the face of my little person. I like may others are then willing to pay to keep this community of ours alive. Please consider this option. Please show compassion and Disney spirit and show the children you care. After all in VMK the minds of our young a being filled with Disney and they will grow into adults that spend much money on anything and everything Disney.

In this Year of a Million Dreams I ask you to please dry a Million tears and let our dreams come true.

Sincerely,
Bugdozer

Since it’s announcement there has been a crying out from the kids and adults to allow the site to remain open. There has been an out cry from the over 250,000 active members as both young and old have bonded together in a common cause to save the site from being closed down. Online petitions have had over 6,700 signatures. Countless e-mail and phone calls to Disney have been told there is nothing that can be done. It has been said that adults have gone to CNN and tried to get them to run a short story about it but when Disney refused to comment CNN saw no point in trying to run it. There is an article written by Virtual World News http://www.virtualworldsnews.com/2008/04/disneys- virtual.html that contains comments left by some of the members of VMK. I ask that you please take a moment of your time to read the article. If the real life stories there don’t break your heart, nothing will. Disney is doing more then just simply shutting down a project. They are destroying children’s hopes and dreams. They are taking away the one place where children of all ages can be free to explore, learn, communicate, grow, imagine, heal, flourish, and DREAM.

You see VMK is more then a simple online game. VMK is a community of friends and yes even family that enjoy the magic Walt Disney inspired. Yes there are games to play but for the most part this has been an escape from the real world troubles many of us seek refuge from. Here nobody is judged for their appearance, disabilities, race, or age. We are friends all seeking support, love, and understanding. We help each other in times of need. We share in the simple joys life can bring us. We care for each other. So while yes this is a game, Disney fails to realize it has grown way beyond that. Shutting the doors is absolutely heart-wrenching for all of us.

As an adult who suffers from severe depression, anxiety attacks, and post traumatic stress this is the one true place I can forget my troubles. Here my friends unknowingly have provided the love and laughter I needed to make it through my darkest hours when I had nowhere else to turn to. When closing comes each night and we’ve danced our final dance of the day, exchanged out hugs with wishes of sweet dreams, I sit back and dream. No nightmares for me then.. I dream. Dream of what surprises await me the next day, maybe designing a new room to share some fun in with my friends, dream of the fun times we have had and more that have yet to come. Those dreams came to an end this week.

I am a mom of 2 wonderful boys who both enjoy playing VMK and have been playing a little over 2 years now. I held my oldest child tonight as he cried while saying goodbye to a long time friend I heard him say words that broke my heart to pieces. “I hate Disney. I hate them! I never want to be CEO of a place that makes kids feel like this!” My son has had one simple dream to be when he grew up. His one dream was to someday be CEO of the place he loves so very much, Disney. He has had this dream since he was 7 and now almost 6 years later, until last night, he has held fast to that dream. Gone are the days we would sit and chat about what he wanted his office to look like. Goodbye to the wonderful dreams he had to make sure every child could experience the magic that he knows is there. Farewell to our special moments we could sit and talk about things he wished to build in the parks. As I sit and hold them while they sob at each goodbye to friends they will never have a chance to talk to again I wonder why? Why is Disney doing this to all the countless children around the world. Are their hearts that cold that they don’t hear these kids screaming out? Do they not understand the anguish they are putting these kids through? So many broken hearts, so many countless tears shed, and all to blame on Disney. The one place in this world where dreams are supposed to come true. My kids dreams never included this much heartache. Tomorrow will be another day of tears and sadness. Another day of hugging them while they sob on my shoulder. All I can do is try to tell them that it will all be ok, while inside my own heart breaks in two.

Disney fails to realize the importance of this game to so many people worldwide. They fail to realize the tremendous amount of agony they are putting these kids through. They fail to realize what it is that they have done. Our family’s hearts are saddened. There is no joy here now. No buzz of excitement as a special host event time draws near. Now our home is filled with quiet dread. Each of us knows that tomorrow will bring more sadness but still we sign on to be there for our friends. To share in the last remaining few happy moments, to quietly sit with our friend knowing that they are shedding tears of heartache, to dance our last dances with dear friends we will never meet.

Disney, please change your mind. Don’t turn your backs on us. Cant you hear us crying?

A Letter Regarding the Proposed Dismantlement of the Recent Disney VMK Phenomena

Every individual has the power to make a difference. Every bit of development and progress made in society throughout the history of mankind began with one person who possessed enough vision and courage to step forward to do something out of the ordinary. Walt Disney was one of those people. He was one of the world’s greatest artists, a true imagineer, whose vision and persistence manifested the greatest theme parks of all time. It is only logical to think how deeply disappointed he would be to witness the dismantlement of an extension of his dream, the virtual Magic Kingdom, a place where families, kids and adults can come together in cyberspace and experience the magic that Disney has to offer. For many this is the only way they are able to experience a Disney park and the excitement it holds. For others, it is the way they can relive their wonderful experiences there. So, since every voice counts, we too are stepping forward to voice our support and encouragement for this safe and fun virtual game environment suitable for the whole family known as Virtual Magic Kingdom.

As the XBox company and Blizzard Entertainment knows, online gaming can be extremely successful ventures with great revenue potential. If the corporate Disney executives believe the benefits of running this ‘promotional’ VMK has come to an end, it is apparent they have underestimated the huge and valuable impact it has had on thousands of families; adults and children alike.

One core premise of business is the law of supply and demand and currently it seems the company is ignoring this universal and basic business truth if it indeed is determined to ignore the thousands of people voicing their desire that the company not close their beloved VMK.

Disney, like any successful company, is always searching for ways to increase it’s profit margins and although it’s certain they have analyzed current data which may show a shy increase in revenue connected to the game thus far, it is premature to discount and dismiss the potential surge of profit from the ever increasing numbers of players, game popularity and notoriety. Walt Disney knew that building a dream starts with a thought and needs cultivation and patience. Perseverance and dedication ensure its birth into reality. If the Disney company executives pull the plug on this phenomena known as VMK, they will be aborting the developing dreams and wishes of thousands of people. The closing of the virtual park is tantamount to the executives actually closing one of Disney’s physical theme parks. After all, VMK players are not virtual, they are all real human beings playing in a virtual world, and all are current or potential Disney customers. The effects of this decision will not stop at the individual players who will no longer be allowed to play VMK, it will continue on to touch the lives of many many others like the ripple effect of a raindrop falling on water. A company’s reputation is built upon its interaction with it’s customer and consumer. If the Disney company fails to budge on its intent to close its most successful online game, it will not be surprising to witness a subsequent decline in trust and esteem held among the thousands of adults and children alike who will be affected by this decision.

It is an ignorant mistake by Disney to believe that they have the ability to simply lure the VMK public into their other online games when those games do not hold the attraction of the VMK park. It is the virtual Disney Kingdom that has the people transfixed, not the cartoons being offered. It isn’t the toys that can be bought. It is the place, the world where adults can escape and be a kid again or to to visit cyber-friends or family across the globe; it is the place where kids can play safely and be respected. It’s a game without violence, where new friendships are formed, where children can learn life lessons from the safety of their homes. Its so much more than what the Disney team ever imagined it would become. Why has it grown to mean so much to so many, a bona fide phenomena? Because of one factor that the Disney company can never create or duplicate, real people with heart and a dream. And as we all know from the movie Cinderella, “A Dream Is a Wish Your Heart Makes”. Therefore, with all the voices united of those who love VMK we say, “Our Dream is that Disney will SAVE VMK!

This does seem to be about “nudging” vmk players into the newer Disney worlds, however none of these new worlds has what the average vmk player wants. VMk is about community and safety and the complete emersive Disney park experience. Can we get that as a toon in Toontown? No. Can we get that as a fairy in Pixie Hollow? No. We do not want to be Fairies and Penguins. As far as I have found, there is no other family friendly, safe game with the sense of community that VMK has. Isn’t that the goal of any online virtual world? To create a complete sense of community? Every other virtual world that I have tried has something that does not work for our family. Some of them have too much adult content, some have too much violence. None of these games has the family feel that VMK does. Not even the other Disney games. In toontown you have goals to destroy Cogs. In Pirates there is so much shooting and too many players who make adult comments. None of these games are geared toward the entire family. Closing VMK is taking away the family aspect of Disney sites.
VMK may be using outdated programming, but why not upgrade and update, using some of that $100 million to make VMK better rather than close it and lose its loyal fanbase?

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Hard love!

Dear Disney,

vmk isn’t just a place to wase our time. vmk is part of thousands of kids lives. including mine. as a long time VMK player since 2005 ive been hooked. i have formed STRONG friendships. when vmk closes THOUSANDS of kids are losing HUNDREDS of friends. many people say “oh vmk is just a game get over it “ ok well we wont get over it. this game is part of our lives. ALL OF THE STAFF are like my family. all the vmk players are like the brothers and sisters i wish i had. when i heard vmk was closing i was sad scared and confused. how could disney do this to us. vmk is a place that kids get away to the parks where some of them have never been to. many people have been saying oh im never going to the parks again. ill go to the parks but ill have no place where i can get away when i want to take a break from the heat and chat with all my friends! please disney i beg of you Please have a heart and dont take this Magical Place away from me and all the wonderful players! please please!!

SAVE VMK!!

thankyou,
Astroacejaki

please save vmk! i have so many friends and my parents love this website as i do. dont tear us apart please.